One of the main trends today is that advertising is trying to find new ways to present their products. You can't just say "buy it now!" or get a celebrity to say it. Ad agencies are creating beautiful ads and commercials. Marion Cotillard for Dior, Scorsese directing a short film, Sofia Coppola making commercials for Dior... Well, I just realized most of these examples are by Dior, but you get the idea. The thing is that you are no longer watching a commercial that you want to skip as fast as you can, you actually like the commercial, you actually play it again and again. The photograph direction is beautiful, the soundtrack is fantastic, and you love everything about it. Can you believe it is advertising?
Labels collaborate with artists: filmmakers, musicians, singers, painters, designers, djs, photographers... They contribute with their art, and therefore, there are more quality ads.
The last example I've seen is this theatrical cut of a short film by Lisa Eisner (photographer and aspiring film director) with Devendra Banhart and Rebecca Schwartz for the glasses label Oliver Peoples. The real life couple (the film is very real, you'll see) lounges around in Rainbow House, designed by architect John Lautner. The film is really beautiful, peaceful scenes, relaxing music, and lots of different sunglasses. It's a mix between Nabokov's Lolita and Coppola's "Virgin Suicides".
I've made screencaps of my favourite scenes. Some of these photographs could be print ads, don't you think? It is advertising disguised as art.
The full short film will be released very soon at the Oliver Peoples website. You can watch the preview at the end of the post, or here.
Labels collaborate with artists: filmmakers, musicians, singers, painters, designers, djs, photographers... They contribute with their art, and therefore, there are more quality ads.
The last example I've seen is this theatrical cut of a short film by Lisa Eisner (photographer and aspiring film director) with Devendra Banhart and Rebecca Schwartz for the glasses label Oliver Peoples. The real life couple (the film is very real, you'll see) lounges around in Rainbow House, designed by architect John Lautner. The film is really beautiful, peaceful scenes, relaxing music, and lots of different sunglasses. It's a mix between Nabokov's Lolita and Coppola's "Virgin Suicides".
I've made screencaps of my favourite scenes. Some of these photographs could be print ads, don't you think? It is advertising disguised as art.
The full short film will be released very soon at the Oliver Peoples website. You can watch the preview at the end of the post, or here.
The video:
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